DeanMartin
from Spin April 1990
 
 
 E
lvis Presley first set out to sing like Dean Martin. Dean Martin never set out to sing at all. He was dealing 
back-room blackjack when one night after work his pals prompted him to take the stage at a local nightclub. He left with an offer of a place in the band at $50 a week. "Hell," said Dean, who was then still Dino Crochetti of Steubenville, Ohio, and an ace at palming silver dollars off his bosses' table, "I steal more than that in a week."
     He was happy enough not to be a barber like his father, or still working in the steel mills, or back fighting as "Kid Crochet," an untalented $10-a-bout welterweight. He'd mined coal, pumped gas, jerked soda, stolen hubcaps and carted bootleg liquor around eastern Ohio and western Pennsylvania before he found his calling as a croupier, but there was nothing in his resume to suggest an itch for the arts.
     He gave it a shot anyway, quit after a month, was persuaded by friends to try again. (They staked him money to take up the slack in his earnings.) Eventually, golden voice won out over golden arm, and Dean Martin -- 27 years old already -- was born. It might as easily have fallen out otherwise. But for one impromptu performance, he might still be dealing "21," and happily. (In later Vegas days, he'd sometimes take a turn behind the tables after a show.) Overweening ambition was never his hallmark, and he seems to have approached his whole career with a kind of relaxed professionalism -- or a professional relaxation -- that has its perfect analog in the unstrained, unstudied music that wafted casually from his throat. Martin managed to make not only a life, but an art, of doing what came naturally.
     In 1946, Jerry Lewis, 20 years old and not yet insufferable, called him to Atlantic City to see if they could work together. After one disastrous show that almost put them on the unemployment line, they improvised an act as anarchic in its context as the Sex Pistols were in theirs -- they threw food, squirted seltzer, broke plates, cut the customer's clothes to ribbons and woke up the next day to a line around the block. Martin and Lewis tore up the nation's nightclubs, at exponentially rising fees, then went to Hollywood and made 16 movies in 10 years. Dean signed to Capitol Records, recorded "That's Amore" (the only song I know to contain the word "drool") and became the idol of Elvis, among others.
     This, children, was of course all before our time. Some of you, if you are like me, may recall firsthand the Dino of the '60s, the cinematic incarnator of Matt Helm and the host of breathtakingly loose TV variety show, for which he (famously) never rehearsed and into which his flubs were incorporated as style. It dovetailed neatly with his self-created image as The Constant Drunk -- you could still play that stuff for laughs then. ("I'm not drinking anymore -- but I'm not drinking any less," is the crack that opened his first post-Jerry show at the Sands, though the amber liquid he downed onstage is supposed to have been apple juice.) I remember Dino's Lodge, which stood at "77 Sunset Strip," and can recall the twilight of the Clan, aka the Rat Pack, the Sinatra-led mutual admiration society that bid to define what was "swinging" in the days before the Beatles made them finally look their age. Clan members performed together in Las Vegas (a scrap of this is preserved on Sinatra's album A Man and His Music) and in the movies -- Ocean's Eleven, Sergeants Three, Four for Texas, Robin and the Seven Hoods. In the early '60s, Dean and Frank and Sammy Davis, Jr. all signed to Frank's label, Reprise, but most of Dino's recorded corpus is long out of circulation.
     Capitol Records, bucking that trend in a small way, has brought up from the vaults a fistful of Martin spanning the years 1948 to 1960. Reissued as part of the label's Collector's Series, these 20 sides form a slyly appealing set that, while unspectacular in its particulars, forms a persuasive whole, paints a compelling landscape. Few of these tunes, which largely attempt nothing more (nor less) than to express the ineffable enormity of the singer's love for the offstage innamorata, are bound for the ASCAP Hall of Fame -- many weren't even hits in their time -- but they work their way sliverlike under your skin. The swing charts chug nicely, the ballads swoop like sea birds in a mural on the wall of an Italian restaurant. Mediterranean melodies and bolero beat abound; violins, mandolins and accordions make a plush, imported sofa for the pitching of singerly Sicilian woo.
     Like many if not all pop singers of his generation, Martin based his style on Bing Crosby's, intimate but basically untroubled. "I can deliver a song with an easy style," he once said, "but a lot of us crooners get by because we're fairly painless." Martin could be so painless that even the trade papers sometimes failed to notice he sang, titling him simply "film star" or "nightclub and screen comedian." No house afire, his voice is nevertheless both attractive and distinctive, a husky baritone with a faint, faintly operatic sob in the clinches and a laconic drawl throughout. And if he has none of Sinatra's awesome pugnacity, none of his drive to haunt a lyric like the ghost of the man who died to write it, Martin's innate jauntiness, his willingness to clown, to sound once in a while like his shirt's untucked, establish him as a marvel of grit and dynamism next to such other, more well-kempt Italian warblers as Perry Como and Vic Damone.
     This may seem like splitting hairs. Como, Damone, Martin, even Pope Frank himself might well appear indistinguishable to ears for whom even the Beatles -- even T. Rex! -- are relics of a dead world beyond recall. Dino is bound to be for most of you no more than a Phantom of the Late Show, a Face on a Tabloid, a Zombie of Vegas, old meat, a corroded token of the world gone by, of the days of wine and roses, dinner and dancing at the Rumba Room, the Top Kat, the Sensation Club, the Pedigreed Penguin. The days when men got down on one knee to propose. Women wore pearls. Children were not exceptional. Private citizens owned cocktail shakers. A world you never made, Young Person of the '90s.
     But perhaps in some obscure way, it's the world that made you. (Ask your parents about this.) It's available now and forever through the miracle of recorded sound, a world where a man can look at the moon and think of pizza, and that's amore. There are worse places to travel.¶

 
[This restores the last two paragraphs, cut by Spin for space. Of course, since this was written a younger generation got very interested indeed in Dino, his oeuvre and milieu. Many even acquired cocktail shakers. It's a funny old world, I often reflect.]

 Words

Copyright Robert Lloyd © 1990 and 2006
this page is for Karen Schoemer